From Buttons to Baristas: The Composability Shift in B2B Platforms

Configurability adds buttons. Composability rewrites the menu. The future belongs to builders, not just choosers.

Coffee Machine vs. Espresso Bar

A configurable coffee machine lets you choose strength, milk, and sugar levels. Need more options? You get more buttons. More menus. More settings. Eventually, it's just a wall of buttons pretending to be flexible.

A composable espresso bar lets you create drinks from scratch: blend beans, steam milk, pour over ice, invent new combos. It's not about tweaking presets. It's about crafting outcomes.

Both offer control. But one limits you to predefined choices. The other empowers you to invent entirely new experiences.

This is the core of the Configurability vs. Composability debate.

A SIMPLE CONTRAST

Configurability means: "You can change how it behaves, within the options the designer gave you." Think dropdowns, toggles, or if-then logic inside a platform. It offers bounded flexibility, powerful but constrained by what's already been imagined.

Composability means: "You can assemble it from modular parts to fit your purpose, not just toggle options." Think APIs, microservices, or agentic prompts that orchestrate actions across systems. It is about building blocks. You decide what gets built, not just how it behaves.

Configurability asks:

  • What fields do we need?
  • What rules must be enforced?
  • What options should be selectable?

You define settings. You manage permutations. You try to guess every edge case in advance. Eventually, the system becomes a "museum of frozen possibilities."

Composability flips the lens:

  • What actions should the system perform?
  • What should happen when X occurs?
  • What capabilities can users orchestrate?

You think in verbs: fetch, transform, validate, enrich, score, route, escalate

That verb mindset makes systems:

  • Modular - each action can be tested and improved
  • Reusable - verbs recombine across workflows
  • Intuitive - flows mirror how work actually happens

Configurability asks, "What boxes can we check?" Composability asks, "What can we build?"

One locks you into frozen possibilities. The other opens up adaptive capability.

When your architecture thinks in verbs, your business finally can too.


In future posts, I'll share a practical framework for balancing configurability and composability, and why getting that balance right is essential for the next generation of B2B platforms.