I am Murthy Vanapalli. I specialize in turning complexity into clarity and clarity into action.

Over the past two decades, I've led transformations where ambiguity was the starting point and durable impact the outcome. My path from steel production to data science to multi-tenant SaaS platforms shaped how I lead by combining systems thinking with bold vision and the discipline to turn strategy into sustained results.

My work sits at the intersection of product vision, platform architecture, go-to-market alignment, and execution. I help organizations build systems that scale, strategies that stick, and products that drive lasting impact.

Selected Highlights

• •Delivered over $100 million in revenue impact through pricing strategy, platform innovation, and data-driven transformation
• •Scaled secure, multi-tenant analytics platforms adopted by 140+ B2B manufacturing and distribution clients
• •Developed pricing frameworks supporting $1.5 billion in new business with sustainable margin expansion
• •Led cross-functional transformations that redefined how teams operate, collaborate, and compete in digital-first markets
• •Played a key role in multi-billion dollar mergers and acquisitions by leading due diligence, synergy modeling, and post-deal integration of customers, products, contracts, and vendor ecosystems

I've learned that complexity is not the enemy. It is often the unlock. My leadership combines structured thinking, commercial clarity, and cross-functional execution. Whether aligning stakeholders, simplifying ambiguity, or turning insight into action, I lead with clarity, trust, and momentum.

How I Drive Impact

• •C-Suite Partnership: Translating vision into integrated product, platform, and transformation outcomes
• •M&A and Integration: Driving diligence, portfolio rationalization, and system alignment to accelerate post-merger value
• •Product Strategy: Turning bold ideas into roadmaps that shape markets and deliver results
• •Pricing Excellence: Linking value and margin through monetization models that scale
• •Analytics and AI: Turning data into foresight for smarter decisions and scalable platforms
• •Cross-Functional Leadership: Uniting product, engineering, and commercial teams around shared outcomes and execution clarity

I work best where strategy needs clarity, teams need alignment, and momentum needs focus. If your organization is scaling, transforming, or evolving its value proposition, let's connect.