Perfect Pricing is a Beautiful Lie.

Your spreadsheet says 35% margin.

Your customer laughs and counters 20%.

Your sales rep closes at 25% and logs it as "strategic."

Sound familiar?

Welcome to B2B pricing: messy, irrational, and allergic to perfection.

Here's the kicker there's actually a model that explains why it's like this.

It's called the NBD-Dirichlet model... but let's be honest:

We just call it the banana curve. 🍌

When you graph how often customers buy, the shape is unmistakable:

▸ Most buy once or twice.

▸ A few become loyal repeaters.

▸ And predicting which is which? Statistically... bananas.

So, if your pricing strategy assumes rational, frequent, predictable buyers

You're optimizing for a market that doesn't exist.

The breakthrough insight:

▸ Stop chasing pricing perfection

▸ Start designing for probabilistic patterns

▸ Create intelligent guardrails not rigid rules

▸ Build systems that learn from variance instead of fearing it

In today's market, imperfect pricing isn't a weakness it's a strategic edge.

Embrace the banana. 🍌

Your P&L will thank you.