Your Biggest Competitive Risk: The Stack of Choices Your Team Keeps Deferring

Your biggest competitive risk isn't a smarter competitor. It's the stack of choices your team keeps deferring.

Every distributor carries "decision debt," choices left untouched not because they don't matter, but because deciding feels harder than the payoff.

You've seen it in the aisles and back offices:

• •Price files frozen since the last ERP migration
• •Supplier programs still running on "last year's handshake" terms
• •Freight overcharges written off because auditing takes more hours than the refund is worth

We have built processes so careful that they slow us to a crawl. Risk reviews that miss the window. Approval queues that outlive the opportunity. Data requirements that guarantee nothing gets through.

The 80% Problem

While most AI conversations focus on optimizing the 20% of decisions we already make—faster quotes, cleaner forecasts, sharper pricing—the bigger unlock is in surfacing and resolving the other 80%:

• •Too messy for current systems
• •Too numerous to tackle manually
• •Too buried in ERP noise to notice

This is not about replacing human judgment. It is about extending its reach and giving teams the ability to act on things they could never economically analyze before.

You don't win by improving what everyone else is already doing. You win by deciding what no one else has noticed.