The Tariff Moment: Your Pricing Move Is Now Part of Your Legacy

Right now, distribution leaders across the country are facing the same challenge:

Tariffs are here. Costs are up. The natural instinct is to pass them through and maybe add a little extra to hit the numbers.

But this isn't just about math.

It's about what your company stands for.

You have two choices:

▸ Path One: Use tariffs as cover. Raise prices more than you need to. Bake in a little margin while everyone's distracted. It's tempting. But it's also risky. Customers may not push back now but they'll remember later.

▸ Path Two: Lead with transparency. Call it what it is. If it's a tariff-driven increase, label it clearly. Make it reversible when the policy changes. That builds trust and in B2B, trust is everything.

The real question is:

What will your customers remember when this storm passes?

The partner who quietly took advantage?

Or the one who was honest when it mattered?

Short-term gains are easy. Long-term loyalty is earned.

Your pricing decision today is part of your company's story tomorrow.

Make sure it's a story worth telling.