The Briefing: AI Insights & Playbooks

Tariffs are reshaping B2B distribution. Shelf wars, razor-thin staples, contracts, bundles, and gatekeepers now decide whether margins survive or erode.

Apple’s strangest design choices, like the Magic Mouse port and Mac Mini button, reveal how coherence beats convenience in product strategy.

Generative search changes the rules. Distributors must optimize for AI models, answer engines, and user experience to avoid being invisible.

Being liked feels safe. Being trusted builds real teams. Great leaders trade comfort for clarity and earn respect by telling the truth.

B2B pricing isn't about pleasing everyone. It's about exposing tradeoffs, surfacing value, and making better decisions on who to grow or let go.

Tesla adopted the name Dumb Summon. In AI, naming is expectation management. Set the tone early or users will do it for you.

Trust isn't lost in data. It's lost in one moment that mattered. If your team double-checks everything, your system already failed.

Winning the deal isn’t just about fit. It’s about trust posture. Know what they fear, not just what they want.

Great products don't just work. They create rhythm, emotion, and identity. Design for what people feel, not just what they click.

You can hit every metric and still lose the next deal. Loyalty lives where confidence meets consistency. That is your real performance indicator.