The Briefing: AI Insights & Playbooks

Your system is not broken. It is doing exactly what you asked without understanding what you meant.

AI misfires aren’t rebellion. They’re loyalty to flawed goals. The real threat is a system that obeys too well.

B2B AI fails when it guesses behavior without context. Real intelligence adapts to urgency, role, and constraints in every decision.

Experience, intelligence, and enablement must work as one. Fragment them, and you scale friction instead of value.

AI evolves unevenly across functions. Leaders must identify fast‑moving zones and build workflows around them for real impact.

Most sales training fades fast. AI plus gamification can turn frameworks into living tools reps actually use and master.