The Briefing: AI Insights & Playbooks

Code is becoming conversation. GitHub: 50% AI-written. Developers ship 10x faster. From Unix → Docker → Kubernetes → Intent OS. Clarity is the new syntax.

Generative search changes the rules. Distributors must optimize for AI models, answer engines, and user experience to avoid being invisible.

AI agents that see, think, and act across your ERP will cut hours to minutes and turn workflows into automatic margin gains.

Most AI in distribution targets fast decisions. The real win is clearing the ones your team keeps deferring until the value is gone.

AI for distributors means automation, intelligence, and autonomy. The leaders build all three in parallel wherever the payoff is clear.

Configurability adds buttons. Composability rewrites the menu. The future belongs to builders, not just choosers.

Sales isn’t one recipe. It's stir-fry, ribs, or brisket. Same core skills, different heat, different timing.

Winning distributors don’t just sell products. They sell certainty, prevent problems, and build lasting value.

Experience, intelligence, and enablement must work as one. Fragment them, and you scale friction instead of value.

Growth stalls when systems reject change. Diagnose, stress-test, and realign your GTM architecture in 30 days.

Distributors win by owning the experience, not just the product. Build ecosystems that deepen trust and turn usage into loyalty.

Platforms took the customer interface. If you can't guide decisions directly, you're no longer in control of your own relationship.